Client: MassMutual
Joce's role: Sr. Art Director / Video Director
Campaign: "stories of mutuality" evergreen; new content strategy
Agency: Giant Spoon
Media: paid social
Joce's role: Sr. Art Director / Video Director
Campaign: "stories of mutuality" evergreen; new content strategy
Agency: Giant Spoon
Media: paid social
![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/da619562-8d53-46a6-8da3-03542b9fa815_rw_3840.jpg?h=1cbbc4dd85be90a4e57f483e846ab0ba)
![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/104e114e-9f19-4d69-bebe-9d396dfa1259_rw_1920.jpg?h=5a7f0ec02207d4254e32a6a4ccc21af9)
![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/f34db0e3-0d94-4e26-9b30-7c480c104e38_rw_3840.jpg?h=4e4637ef1b740e01fe9d4546980cd356)
![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/aacac6bd-099e-4710-88dd-d1f274650da2_rw_1920.jpg?h=d6e12c65e977a636a8de6a17107cc103)
![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/c4f40a0e-eb02-4061-9eba-d868c7644b4d_rw_1920.jpg?h=3d221809005726adc4720536d8bca616)
![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/42b76805-00e9-4124-b139-f97ae3eb3c39_rw_3840.jpg?h=02f3c5f1c275384863271bcd4f0893ae)
![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/5ed5710f-d2b3-4f70-af46-b4c32a237347_rw_3840.jpg?h=b4efc9c38272cfb4caa41187cb05f82c)
![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/2a9db0f3-8c99-4f9d-9429-885a963b85b5_rw_1920.jpg?h=79f389bf88efd50d5afa70838ceb2b6f)
![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/dbcf4a5e-99f7-4b71-b34a-3b735d1c59a8_rw_1920.jpg?h=bdda3fb484a35872b4d4d2c634453e55)
![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/b0fff77a-d0b3-4dc0-974d-25d9f54777b6_rw_1920.jpg?h=0fef129f586dfacfe66e2ed2261cf7cf)
![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/ad4438fe-e6b0-4135-9050-f71b8ce510e3_rw_1920.jpg?h=af30559d48543e5d9b5a5169a505617e)
![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/4531a3bd-e2a0-436d-a1d4-5b3aefbc42e6_rw_1920.jpg?h=b46dac1f58e0426d5a9e250ae1641bbe)
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![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/4bd5f1b5-9ea6-4b47-831b-44f2625a78ff_rw_1920.jpg?h=95c27ecf151bdfe0d192ba192403b098)
![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/ff158882-978b-43fa-8ac6-5cfe534ddd4b_rw_1920.png?h=f9981227044769c6961478a48a0bf954)
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![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/dd4e398a-5240-4956-91df-658e7bc5e54f_rw_1920.png?h=7043f1b38668f9228e31d388d8055e14)
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![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/2cbcda95-bf43-4281-9833-e245758a207a_rw_1920.png?h=221c76a2b167d605d95e7399da5fa75a)
![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/0ae3b030-c181-4dc4-af12-8e20815f08b5_rw_1920.png?h=b519165afbf9fb467d074a9eb30bef0c)
![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/5c891c8a-03b6-439a-833e-1c9128eb2f67_rw_1920.png?h=e5d4f7ac9b47d14b8bd86026c5dba7e6)
![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/4604451d-8785-4184-bf89-aafa24178613_rw_1920.png?h=d694407885b4b7aa61e510cf50ce8b90)
![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/1eacf917-1548-47b3-b35f-ea17761e70d9_rw_1920.png?h=a6e23530b13395a0914d97e3737aba79)
Sr. Creative Producer: Korina Palomino
Cinematographers: Ben Jacks ("Sweet Generation" and "Marathon Training"), Peyton Lea ("Teacher Beekeeper")
Editor: AJ Russo
Still photographer: Jeremy Cohen
Production partners: Ink Productions (N.C. shoot), Flavor Labs (post/sound)
Cinematographers: Ben Jacks ("Sweet Generation" and "Marathon Training"), Peyton Lea ("Teacher Beekeeper")
Editor: AJ Russo
Still photographer: Jeremy Cohen
Production partners: Ink Productions (N.C. shoot), Flavor Labs (post/sound)