Client: Laura Mercier
Joce's role: Art Director
Campaign: evergreen
Agency: Laundry Service/Cycle Media
Media: paid and organic social
Joce's role: Art Director
Campaign: evergreen
Agency: Laundry Service/Cycle Media
Media: paid and organic social
![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/4aba5770-a040-436f-b213-692e20f8f8f6_rw_3840.jpg?h=fbef166a533b05b527c87d100c94933f)
![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/5fea6f7f-de9a-48a4-82b9-f7d3a3d678d6_rw_1920.png?h=790824ad8a87a1df16428051c9774b44)
![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/537211af-4a53-45a8-a84a-53683703630b_rw_1920.png?h=d939ca49eb13e77aa05a66b46dac25dd)
![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/0c41b9fc-df93-4713-8b47-4afb468b69e7_rw_1200.png?h=95ca891dda23acec892bd2ebd0fe510f)
![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/aa379c96-d068-41f2-aefe-3e5a8c685f38_rw_1920.png?h=9a7527cd51482cba45cd07b6e1e4e0bf)
![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/bfd0109d-884c-41a7-b132-24f68b7d68d8_rw_1200.png?h=715340eb9f9b08b7df31f6fd041aed19)
![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/f302e11d-316b-4d26-bf80-ab4ee50475c1_rw_1920.png?h=436c9e0ac89f6b93e16f055df67c782a)
![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/3b9810e2-cd8d-40c9-92be-41abebddb9a8_rw_1920.png?h=6dfbec26fb3e2437e8478398883a3230)
![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/793a01cc-9caa-4943-98aa-3f114c75bc8b_rw_1920.png?h=02c40b6902fcb219a495007c965a4c98)
![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/d0acab6b-7bae-4973-9304-421a5360a9a1_rw_1920.png?h=0db5c4c8c82b66fa57b052a0ca06350b)
![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/3107f689-3da7-481b-aea3-36b0229d5c85_rw_1200.png?h=178f1424a16836698b92ad200691aa1a)
![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/c420e528-f4a1-4133-aec9-f7b2d58b83fe_rw_3840.jpg?h=d8fec96ea5c51db299263615737375d4)
![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/ce18801b-7195-4932-8411-a0c11eb77981_rw_3840.jpg?h=cfecc54e0ea18242de039bc340b47097)
![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/19479c21-40f6-41fd-905d-3957157ec589_rw_1920.png?h=3c65103524a05f03ba192167c731ff7a)
We created evergreen photo and educational micro-video content during the second half of 2016, around product/feature priorities, through a combination of agency-produced shoots and curation of influencer content.