2016
Client: BMW USA
Joce's role: Art Director (review and curation)
Campaign: 2018 holiday influencer content
Agency: Cycle Media
Media: paid social
Copywriter: Zack Barangan
Photographers: Ari Weiss (staff), Karim Mustafa
Joce's role: Art Director (review and curation)
Campaign: 2018 holiday influencer content
Agency: Cycle Media
Media: paid social
Copywriter: Zack Barangan
Photographers: Ari Weiss (staff), Karim Mustafa
Autumn and holiday season ad hoc campaign for the X series (with more focus on the X3). This was an agile campaign that required hybrid a coordinated effort of reviewing and curating influencer content as well as an agency-produced production outputting to photos and premium video content for social. We shot on location in New Rochelle, NY.
(Screenshots of live photo content below:)
