Client: BMW USA
Joce's role: Art Director (review and curation)
Campaign: 2018 holiday influencer content
Agency: Cycle Media
Media: paid social
Copywriter: Zack Barangan
Photographers: Ari Weiss (staff), Karim Mustafa
Joce's role: Art Director (review and curation)
Campaign: 2018 holiday influencer content
Agency: Cycle Media
Media: paid social
Copywriter: Zack Barangan
Photographers: Ari Weiss (staff), Karim Mustafa
![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/18ab5d0c-8590-4a06-84ce-ca38ea44414a_rw_1200.png?h=943e1cd8467d03c0432798a2094e9971)
![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/abd31ea5-085a-4d23-b79a-8c022159ec93_rw_1200.png?h=af7e4bb4115572d71d2d4bb753fc2e91)
![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/21cc5011-7df4-42fc-b218-6249b97de5df_rw_1920.png?h=24dddeb3dc9a01b765479b55db4bb9c9)
![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/00da3685-9ad9-4bfe-a6c0-78bff4c222e3_rw_1200.png?h=6df1208dd9cbac49b98f9b6fb22e8501)
![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/36c69d2e-fee0-415d-8396-56dd90073cec_rw_1920.png?h=78ee044be080e7b92c4b4d8f019cd73a)
![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/5f94eacc-86ab-42d2-b492-de04408d5418_rw_1200.png?h=cf70489a4e76e3c77056b31cdfbf5fb4)
![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/807cef9b-e071-4eab-b92e-5603539aa40f_rw_1920.png?h=8732f119af8a3ad91e8cd3584b9074d1)
![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/2728b03c-4eb6-43d2-bc77-2c0010d48332_rw_1200.png?h=5a52681cec05646d36f1ca7ab7f0d436)
![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/0f7ec5c2-d26a-49ab-b0a0-67ac8631a79e_rw_1920.png?h=8c0f4e021dab6a658c4855f9da0d4ec0)
![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/4ff2a82a-d0d7-4935-968e-56598ab7354d_rw_3840.jpg?h=a14fc424ed281ff2da3767f328a8ad22)
![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/90e1418f-48b7-4404-867d-2b159090f090_rw_3840.jpg?h=ee8427f85550169960c391a81331329c)
Autumn and holiday season ad hoc campaign for the X series (with more focus on the X3). This was an agile campaign that required hybrid a coordinated effort of reviewing and curating influencer content as well as an agency-produced production outputting to photos and premium video content for social. We shot on location in New Rochelle, NY.
(Screenshots of live photo content below:)
![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/de9e7eb6-c86d-413f-addc-b2f23999d191_rw_1920.png?h=39eb33000afe90a8b789cd0e28fba7f7)
![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/8935e7c8-7a3e-4fca-b7f1-919e5f2d4c34_rw_1920.png?h=d40c3e93701dade37667f40232823c8a)
![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/9bcaa039-350d-48b6-88cf-a918527c2db4_rw_1920.png?h=9a753d564fcfc22addf2564efbbc39b1)
![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/ee5d3df5-82d6-426c-b577-b70810d9beb9_rw_1920.png?h=69df57555e66bb40c7d5038fb6f81bff)
![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/5295c1af-a1c1-49a2-bbc6-178a4e39b349_rw_1920.png?h=7fb2deb01c02645b3d18a3e1b0fbf4c6)
![](https://cdn.myportfolio.com/cea7f6aa-5e3a-46c0-8b04-71cbdc7d72c8/d6b88d49-3ab0-49a2-aa13-ab6897eef9cb_rw_1920.png?h=542c855639c98ba63ad6a379d8db1653)