2016
Client: BMW USA 
Joce's role: Art Director (review and curation) ​​​​​​​
Campaign: 2018 holiday influencer content 
Agency: Cycle Media 
Media: paid social 
Copywriter: Zack Barangan 

Photographers: Ari Weiss (staff), Karim Mustafa 
Autumn and holiday season ad hoc campaign for the X series (with more focus on the X3). This was an agile campaign that required hybrid a coordinated effort of reviewing and curating influencer content as well as an agency-produced production outputting to photos and premium video content for social. We shot on location in New Rochelle, NY. 
(Screenshots of live photo content below:)