2018-2020
T-Mobile: in-house brand studio
Joce's role: Sr. Creative Lead / Sr. Manager, Creative Strategist
Select campaigns: always-on benefits marketing Q4/2018; Holiday 2018; Taco Bell x TMO Tuesdays partnership announcement 2019; Pride 2019
Media: paid and organic social; digital OOH (Times Sq); in-store display; TV broadcast
Work scope: lead creative/art development and oversee creative production for social-first campaigns; work with in-house production teams and external agencies; manage 2 sr. art directors, 1 copywriter, and 1 motion graphics artist.
Joce's role: Sr. Creative Lead / Sr. Manager, Creative Strategist
Select campaigns: always-on benefits marketing Q4/2018; Holiday 2018; Taco Bell x TMO Tuesdays partnership announcement 2019; Pride 2019
Media: paid and organic social; digital OOH (Times Sq); in-store display; TV broadcast
Work scope: lead creative/art development and oversee creative production for social-first campaigns; work with in-house production teams and external agencies; manage 2 sr. art directors, 1 copywriter, and 1 motion graphics artist.
Campaign: T-Mobile Tuesday partnership w/Taco Bell
Channel: social
Design & Animation: Winnie Ng, Handly Eugene
Channel: social
Design & Animation: Winnie Ng, Handly Eugene
During the 2019 Super Bowl game, T-Mobile and Taco Bell announced a "Taco Tuesdays" partnership that would enable T-Mobile customers to go to any Taco Bell on each Tuesday to get a free taco (for the duration of the months-long promotion). Using the full-screen real estate of instagram stories to mimic practical smart phone behavior is a simple, engaging visual construct for a wireless/mobile brand. With the approval to manipulate Taco Bell's audio mnemonic (big bell chime sound) to the melody of T-Mobile's audio mnemonic (five-note ringtone sound), and some quick design work, we created stories (9:16) and in-feed (1:1) pieces of creative for the announcement on game day.
Campaign: Holiday 2018/Samsung
Sr. Creative Producer: Jeffrey Grondahl
Channel: TV broadcast
Sr. Creative Producer: Jeffrey Grondahl
Channel: TV broadcast
Campaign: Pride 2019 (June)
Sr. Art Director/Design Lead: Eunice Do
Sr. Creative Producers: Andeep Singh (social/agile), Alison Farmer (OOH, TVC)
Channels: TV broadcast, events/sponsorships, digital/social, OOH (Times Sq. billboards), display
Sr. Art Director/Design Lead: Eunice Do
Sr. Creative Producers: Andeep Singh (social/agile), Alison Farmer (OOH, TVC)
Channels: TV broadcast, events/sponsorships, digital/social, OOH (Times Sq. billboards), display
We pitched a visual concept for social, which snowballed into the broader art direction for a robust month-long integrated campaign. Working with the creative production team at ATTN:, we produced three co-branded videos that were filmed at Stonewall Inn in New York City. Across all creative, we sought to balance an energetic celebratory tone with a gracious nod to the history and significance of Stonewall.
Campaign: always-on wireless benefits
Copywriters: Cody Barz, Gabby Brulotte,
Design & Animation: Derek Edamura, Jennifer Dean, Phil Paulik, Handley Eugene, Spencer Sachs, Jesse Egan
Distribution: IG stories (social)
Description: in the second half of 2018, we developed, produced, and tested a variety of visual styles in Stories' vertical format.
Copywriters: Cody Barz, Gabby Brulotte,
Design & Animation: Derek Edamura, Jennifer Dean, Phil Paulik, Handley Eugene, Spencer Sachs, Jesse Egan
Distribution: IG stories (social)
Description: in the second half of 2018, we developed, produced, and tested a variety of visual styles in Stories' vertical format.